Story-driven content on climate, sustainability, and circular economy
Looking to build authority and drive demand through strategic storytelling?
Trusted by Leading Companies
My Services
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Content strategy + calendar
Content calendar
Content management
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Blogs and articles
White papers
Use cases
E-books
Newsletters
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Email copy
Press releases
Social captions
Website copy
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News articles
Features
Podcasts
Investigations
Become an Industry Resource and Thought Leader with Content that Converts
I help climate tech companies, sustainable brands, and non-profits develop credibility and nurture leads through research-based, story-driven content.
As a journalist-by-trade with 12 years of experience, I know what it takes to tell a compelling story.
I spent the first eight years of my career working in some of Canada’s largest newsrooms and magazines, including Global News and The Walrus, before pivoting to climate tech in 2022. I haven’t looked back since.
Since making the switch, I’ve led content marketing at Manifest Climate, managed the Globe and Mail’s commercial property section, and supported nearly a dozen climate tech and sustainability-focused companies — such as the Royal Bank of Canada and EnergyHub — launch their content programs with ease.
My approach to content is simple:
1) Uncover opportunity gaps and identify goals
2) Develop a holistic content engine that builds trust and meets your audience where they are
What It’s Like Working With Me
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"Daina is excellent when it comes to the nitty-gritty of getting complicated editorial and marketing projects over the finish line, exhibiting the kind of management skills senior leadership teams are crying out for."
Louie Woodall, Product Content Director, Manifest Climate
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“Daina's articles and white papers are thoroughly researched and well-crafted with fast turnaround times. She's an instrumental part of our team and I would recommend her to anyone looking for a freelance copywriter."
Pouneh Hanafi, VP of Marketing, Introhive
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"Daina is a sharp, experienced, professional, and personable content editor and writer with a unique subject expertise that allows her to tackle the tough topics — including sustainability, tech, and healthcare — with ease."
Jessica Robinson, Content Marketing Manager, CourseCompare
Featured Work
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BASIS CLIMATE ARTICLE
As part of a broader blog content strategy, I wrote an article about the advantages of the 45X tax credit in the U.S.
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CLIMATE PODCAST
I was the executive producer of the Climate Compass podcast, leading episode and script storytelling and development.
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CARBON CREDIT GUIDE
On behalf of Cloverly, I created a 17-page white paper about how project developers should sell to carbon credit buyers.
